Introduction to Market Research

There is a reason why companies spend billions of dollars every year on market research. That is because the more you understand your target customer, the better you are able to cater your products or services to them. Ultimately, adding more revenue to your bottom line. In this lesson, we are going to discuss what and how to conduct primary and secondary research for your business. Finding opportunities through your competitor's weaknesses and the pain points of your target customer.


Action Items:

  • Watch the video below
  • Download "Primary Research Survey Template"
  • Fill out "Primary Research Survey Template"

Complete and Continue