Using Competitive Research

In today's lesson, we are going to learn how to conduct competitive and target market research to identify opportunities your business can capitalize on. Being able to conduct research so you can collect and analyze data is an important business skill. This enables you to make more strategic business decisions that will help ensure your business is maximizing its profits. If you skip this step you might end up overpricing your product or service, or potentially miss out on opportunities that your competitors are not capitalizing on.

Action Items:

  • Watch the video
  • Download "Competitive Research Insight and Target Market Research"
  • Download "CXN Example of Competitive Research Insight & Market Research"
  • Fill out "Competitive Research Insight and Target Market Research" Template

Complete and Continue