Marketing Plan (1 of 4; Avatar)

As we mentioned earlier, the more you understand your target market, the better you can market to them. Thus resulting in a larger bottom line for your business. A common and useful tool that many companies use to enhance their marketing and conversion rates are to build out an Avatar (some all it a Persona/target market) for each of your target customers. Your Avatar will become the core of your message, marketing and offerings. Failing to create an Avatar can result in inconsistent branding and marketing, which ultimately leads to loss of sales and increased chances of business failure.


Action Items:

  • Watch video below
  • Download & Review "Conaxion Customer Persona Example "
  • Download "Customer Persona Template"
  • Fill out "Customer Persona Template"

Complete and Continue