Pricing Strategies & Models

Pricing can be one of the most crucial & complex parts of running a business. Price too high, and you will lose customers. Price too low, and you are leaving money on the table. In either scenario, you are potentially putting yourself out of business in the long run. We will be discussing essential components of pricing, along with different pricing strategies & models that are most common, such as:

Some Pricing Strategies:

  • Cost-based pricing 
  • Market/value based pricing
  • Dynamic pricing 
  • Penetration pricing
  • Premium pricing
  • Price skimming

Some Pricing Models:

  • Freemium
  • Flat-rate subscriptions
  • Tiered subscriptions
  • Bulk pricing
  • Market Pricing

Action Items:

  • Watch video below
  • Download & Review Sales Pricing Calculator from Hubspot (look at what strategies are best for your industry)

Complete and Continue